“Your brand is what people say about you when you’re not in the room.”
- Jeff BezosI learned the power of branding from my first employer, The Financial Times.
My FT business card was more persuasive and influential than any ad I will ever create.
A strong brand is unmistakable. If you asked 100 people to describe it, their answers wouldn’t be identical- but the same words would come up again and again.
Good brands choose what they want to be known for and then become famous for it.
That involves a combination of messaging, visual identity, and tone of voice.
I can help you with all three.
Here’s the announcement video for a rebrand project I worked on for Papaya Global with Koto.