Google the word migrant.

What do you see?

People in boats. People in tents. People in cages.

The co-founder of Google is a migrant. Do you see his photo anywhere on that results page?

Migrant is a powerful word, and it’s been weaponised.

Azimo is a money transfer service for migrant workers. They know that their customers are some of the most resilient, determined and entrepreneurial people in the world.

For Azimo’s print, OOH and radio campaign, I worked with 2050 London to turn the anti-migrant narrative on its head.

Take a look at some of the creative below 👇