Mobile is where the money is

Interesting Business Insider post about why mobile is where the money is (for now):  http://read.bi/NomBMB

The key points are:

  • Desktop usage of several major web properties is flattening out
  • General mobile web use is increasing fast
  • The best mobile apps are feature-light, fast and effective
  • You can’t just transpose desktop commercial mentality onto mobile – the medium needs a model (freemium and one-click commerce are a good start)
  • Businesses that are entrenched in feature-heavy desktop mentality are struggling to adapt
  • Start-ups and mobile-native businesses are well-positioned

Nothing particularly revolutionary here but it all points favourably to news organisations taking a platform-neutral mentality to keep eyeballs on their content.

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