Interesting Business Insider post about why mobile is where the money is (for now):  http://read.bi/NomBMB

The key points are:

• Desktop usage of several major web properties is flattening out
• General mobile web use is increasing fast
• The best mobile apps are feature-light, fast and effective
• You can’t just transpose desktop commercial mentality onto mobile – the medium needs a model (freemium and one-click commerce are a good start)
• Businesses that are entrenched in feature-heavy desktop mentality are struggling to adapt
• Start-ups and mobile-native businesses are well-positioned

Nothing particularly revolutionary here but it all points favourably to news organisations taking a platform-neutral mentality to keep eyeballs on their content.