Interesting Business Insider post about why mobile is where the money is (for now): http://read.bi/NomBMB
The key points are:
- Desktop usage of several major web properties is flattening out
- General mobile web use is increasing fast
- The best mobile apps are feature-light, fast and effective
- You can’t just transpose desktop commercial mentality onto mobile – the medium needs a model (freemium and one-click commerce are a good start)
- Businesses that are entrenched in feature-heavy desktop mentality are struggling to adapt
- Start-ups and mobile-native businesses are well-positioned
Nothing particularly revolutionary here but it all points favourably to news organisations taking a platform-neutral mentality to keep eyeballs on their content.